Shimano Initiates Rowing (Boat Race) Equipment Business
September 16, 2008
In 2009 Shimano Inc. (President: Yozo Shimano) will initiate a rowing (regatta) equipment business, taking advantage of the Corporation’s exceptional manufacturing technologies, developed in the production of bicycle components and fishing tackle.
To begin with, Shimano plans to develop and launch rowing shoes and foot stretchers* during 2009, through effective use of its original technologies for producing cycling shoes and bicycle pedals. In five years, the Corporation plans to grow its annual sales of rowing equipment to approximately 3 billion yen.
Rowing, along with bicycle racing, is among the first sports events adopted for the modern Olympic Games. Rowing is also an outdoor sport of high status and rich cultural background.
To launch a rowing equipment business therefore complies with Shimano’s business philosophy: To promote health and happiness through enjoyment of nature and the world around us.
Shimano will develop and supply high-quality rowing equipment that satisfies top rowers’ meticulous demands. Through these endeavors, Shimano hopes to help improve rowers’performance levels. At the same time, Shimano plans to supply products for beginners, so as to increase the number of rowers and foster the rowing culture.
