The Value of Shimano

The value of SHIMANO is legendary. The 87-year legacy of engineering excellence that placed Dura-Ace and XTR at the summit of worldwide cycling competition has also revolutionized today’s wheel technology.

Unlike more style-driven wheel designs, SHIMANO truly innovates. The proprietary balance of aerodynamics, lightweight and rigidity, plus SHIMANO’s peerless manufacturing standards, has created faster wheels for all styles of riding, on more types of road. Some of the world’s finest Pro-Tour and World Cup racers influenced our design concepts; then tested and perfected the break-through technologies in fiercely competitive environments. The results are legendary.

Every wheel is hand-made in SHIMANO factories. Each one reaching the ultimate balance in pursuit of the perfect ride. You inherit a legacy. It’s the Value of SHIMANO.